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2023

8 Keys to Business Change

The enterprise itself is an actual existence, with life and death. Therefore, to maintain sustained, to maintain the rate is the eternal challenge of the enterprise.

Large enterprises have two major advantages in cultural and organizational change and transformation: one is that large enterprises have scale and foundation to invest in opening up; the other is that there are some excellent genes in the culture of large enterprises. When the environment forces it to hurt, it wakes up its genes again.

For example, after missing the mobile Internet, Microsoft successfully responded to the challenges of the intelligent era with the strategy of "mobile first, cloud first. Under Nadella's leadership, embracing empathy, cultivating the curiosity of "learning everything", and establishing a growth mindset are three key steps to help Microsoft maintain rapid growth in a world of digital waves.

An enterprise can have the opportunity to change its own life, which is an advantage in itself. If it does not even have the opportunity to change its own life, it will be even worse. The most difficult obstacle to enterprise self-change is the organization and culture, that is to say, the obstacle to the sustainable development of enterprises is not external, but their own o

When the past experience is no longer effective, it requires entrepreneurs to examine the external environment from a wider and more perspective, and summon up courage to make decisions, so that they will not be eliminated by the times. Business change has no end.

The First Thing of Change: Cognitive Preparation

The first thing in change and transformation is to make cognitive preparation. Because when the change comes suddenly, you have no room for detours. The way of business management is based on the thinking of change, and it must also be based on the thinking of change, which is also the cognitive preparation of organizational transformation. The best way to spend enough time and energy on cognitive preparation is to teach everyone to think about change and regard it as normal. We can see this change from four perspectives.

1. Change 1: There is no eternal successful experience, because the market itself is changing. Many people think that they want to change because they have not done a good job. He will have a confrontational mentality and prove that he has not done a bad job. In this case, it is very difficult for him to change. Be sure to understand: change is not because you do not do well, but the external environment has changed.

2. Change 2: The economic characteristics of interconnection The world is changing, and everything is interconnected. You have to accept this reality. When you accept it, you will find that this is the characteristic of the economy, change is the norm, there is no longer a steady state environment.

3. Change 3: The external forces that affect organizational performance are technology, customers and market factors. Doing things well very hard and seriously does not necessarily lead to organizational performance. Therefore, serious efforts to do things is only a prerequisite, there are many external things that will affect organizational performance, the need to integrate external factors.

4. Change 4: The main sources of sustained economic value will be human capital, customer base, and product/service innovation. Now many emerging companies are doing better than traditional companies in the affirmation of human value and the model of human value creation. This is why they surpass traditional companies.

There are three points that managers need to realize when transforming.

First, the transformation is not because it is not done well, but because the outside has changed.

Second, the performance that the enterprise already has is the foundation, but it will not be of greater help to your subsequent performance, because the foundation only ensures that you have the opportunity to obtain new performance.

Third, don't make transformation expectations, don't talk about how difficult it is to change, and don't tell everyone how good it will be after the change. This cannot really generate cognition. The real generation of cognition must be an objective acceptance of reality, which will be helpful to the whole.